What is important to have in a Hotel Website when booking online?

I am re-doing our website at work and it's my first time. What tops the list as most important to travelers when they are booking on-line? What do you always look for? What attracts you to a certain hotel without visiting it yet?What is important to have in a Hotel Website when booking online?
I always look for these





(1) Location. Its helpful to have a map to see where the hotel is acutally located. I hate upon hate when going to a new city and trying to find a hotel trying to work out where it is in relation to other things. It would be nice to know when they say ';only 1 mile from Downtown' that you have to pay $20 in a cab as it is not walkable (unless you like crossing major highways)... I hate that...lol. So situation, transport links and parking info are a must. Another pet peeve is when a website says On-site parking is available at the hotel and then you turn up to be told that indeed it is available and its $25 per day!!!! It would be nice to know that before I book.





(2) Photos. It has to look nice





(3) Customer Reviews. I use this as my basis to stay in any hotel. Its good if you have them on the site but if not i'll go to www.tripadvisor.com anyway





(4) Good website. If the website is crappy then its obvious the hotel or hotel chain aren't putting too much money into it and if they aren't investing in the website and reservation system then chances are they aren't investing in anything else to do with the hotel





Hope this helps.What is important to have in a Hotel Website when booking online?
what i see first to book hotel online...


1- hotel's location


2- hotel picture


3- room picture


4- what services they are offering free wth room